Notes
Occasional long-form. Written once, properly.
Thinking on PR, earned media, AI visibility and the work behind it. Not a content treadmill, a few pieces, made to last.
A note on what’s changed, and what hasn’t.
In March 2020 I was running a consultancy I’d built carefully over seven years. Within a week, two-thirds of it was gone. That’s where this story starts, and what came next reshaped how I work, and why.
15 May 2026