How I work · the HTV approach
Three filters, applied to every piece of work.
Every release, every pitch, every founder profile, every piece of online content. They’ve been the spine of my consultancy since I started, and they’ve held up unreasonably well as the channels have changed.
What I do
Human
Real people, real stories, real voices, real human interest. The work that lands sounds like an actual person said it. Both Google and AI have got dramatically better at recognising synthetic, characterless writing and quietly demoting it. Your people are your business. I help make their expertise known to the right people.
Topical
What’s the news angle? What’s the moment? What conversation is already happening in your sector that you can credibly contribute to? Good PR isn’t only announcing what you’ve done. It’s connecting it to what your audience already pays attention to. With AI visibility, relevance to live questions is what gets you cited.
Visual
Coverage with a strong image, a face, a building, a chart, a moment, travels at least twice as far. The principle extends online. In a world of search results, social previews and AI-generated answers, a strong visual identity helps your name actually get seen, not just indexed.
Good work sounds like a person. So does work AI trusts.
The same three filters that make a story land with an editor now make it land with a search engine and an AI model. Different audience. Same craft
A typical engagement
Most relationships start with a single, defined piece of work. An audit, a positioning project, a launch. We see how we work together.
If it goes well, the work moves into a longer-term programme. Most of my clients have been with me five years or more, which is probably the most useful thing I can tell you about how the work tends to go.
- Ongoing media relations and coverage
- Founder personal profile and thought leadership
- Editorial calendar and content authority
- AI visibility, surface auditing, source content, monitoring
- Award strategy and submission writing
- Crisis-response retainer, light-touch and on call
Start Here
The Visibility Audit
A 30-minute call, then a written report on where you currently appear in press, in search and in AI results, and what’s missing. You leave with a clear 90-day plan and an honest answer on whether longer-term work makes sense. If it doesn’t, I’ll tell you.